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Revolutionizing the Ride: The New Era of Harley Davidson®

In motorcycle heritage, one name has stood the test of time, continually reinventing itself while staying true to its roots: Harley Davidson®. This iconic brand, known for its rumbling engines and the spirit of freedom it embodies, has embarked on a journey far from the beaten path of its predecessors. Welcome to the new era of Harley Davidson® – a bold departure from the traditional, yet a homage to the legacy that has defined American motorcycling culture for over a century.

A Fresh Take on Classic Americana

Innovating Tradition: The latest offerings from Harley Davidson® are a testament to the brand’s commitment to innovation while honoring its rich history. With advancements in engineering, design, and technology, these motorcycles are designed to cater to the modern rider’s needs without sacrificing the brand’s iconic style and performance. The new models boast cleaner lines, advanced rider assistance features, and, in a groundbreaking move, the introduction of electric motorcycles, marking Harley Davidson’s®’s foray into sustainable transportation.

The Electric Revolution: Spearheading the electric revolution is the Harley Davidson® LiveWire™ – a machine that challenges what a Harley can be. With zero emissions, instant torque, and a futuristic design, the LiveWire™ is Harley Davidson’s® answer to the growing demand for environmentally friendly and innovative urban mobility solutions. It represents a significant shift in the company’s direction, appealing to a new generation of riders seeking a blend of performance, sustainability, and style.

Embracing Diversity in the Rider Community

Expanding Horizons: Gone are the days when the Harley Davidson® rider fit a single mold. Today’s Harley community is as diverse as the world, embracing riders of all ages, genders, and backgrounds. The brand’s evolution reflects this diversity, offering models and features catering to various preferences and riding styles. From the elegant Street® series designed for urban exploration to the adventurous Pan America™ for off-road enthusiasts, Harley Davidson® ensures a perfect ride for every rider.

Community and Inclusivity: Harley Davidson® has always been more than just motorcycles; it’s about the community and the shared passion for the open road. This ethos remains at the brand’s heart as it broadens its appeal. Through initiatives, events, and clubs, Harley Davidson® fosters an inclusive environment where all riders, whether seasoned veterans or newcomers, can share their experiences, learn from one another, and celebrate the freedom of riding a Harley.

Technology Meets Tradition

Advanced Riding Experience: Integrating cutting-edge technology into Harley Davidson® motorcycles has elevated the riding experience to new heights. Features such as Bluetooth connectivity, advanced navigation systems, and enhanced safety features like traction control and A.B.S. have become standard, ensuring riders enjoy the ride and do so with unprecedented convenience and safety.

Customization and Connectivity: In keeping with the tradition of making each Harley uniquely unique, the brand has embraced digital customization tools that allow riders to personalize their motorcycles from the comfort of their homes. Additionally, the Harley-Davidson® app connects riders to their bikes in ways never before possible, offering features like motorcycle health tracking, route planning, and community engagement tools.

Looking Forward: The Road Ahead for Harley Davidson®

As Harley Davidson® cruises into the future, it does so with an eye on innovation, a commitment to sustainability, and a dedication to cultivating a diverse and inclusive riding community. The brand’s ability to adapt and evolve while staying true to its core values is a testament to its enduring legacy and why it remains a beloved icon in the motorcycle world.

The new era of Harley Davidson® is not just about motorcycles; it’s about creating experiences, fostering communities, and leading the charge toward a more inclusive and sustainable future of motorcycling. This isn’t your daddy’s Harley Davidson®; it’s a brand reborn, ready to ride the winds of change while carrying forward the spirit of freedom and adventure that has defined it for generations.

Harley Davidson® San Francisco

Nestled in the pulsating heart of Mission Bernal, Harley Davidson® San Francisco emerges as a beacon of motorcycle culture under the stewardship of Scott Rawson. As the General Manager, Scott embodies the spirit of Harley Davidson®, blending a profound passion for motorcycles with a commitment to unparalleled customer service. This blend of enthusiasm and excellence has propelled the dealership into a league within the motorcycling community.

From Passion to Leadership: The Journey of Scott Rawson

Scott Rawson’s path to becoming a luminary in the motorcycling world is both inspiring and instructional. Transitioning from a fervent rider to the linchpin of one of the area’s most distinguished Harley Davidson® dealerships, Scott has leveraged his extensive knowledge and expertise to sculpt the success narrative of the dealership and enrich the lives of countless motorcycling aficionados.

Central to Scott’s philosophy is a customer-first approach, cultivating an environment where enthusiasts from diverse backgrounds converge to discover their ideal motorcycles and accessories while fostering a community bonded by the love of the open road.

Harley Davidson San Francisco: A Legacy of Innovation and Community

The dealership’s saga began with its acquisition from the Dudley Perkins family five years ago, continuing a legacy that Harley Davidson® has maintained in San Francisco since 1914. Today, the dealership stands as a testament to the eclectic spirit of San Francisco, mirroring the city’s diverse populace through its clientele.

Serving the Heart of Motorcycle Enthusiasm

Spanning San Francisco County, San Mateo County, and Marin County, Harley Davidson® San Francisco extends its reach beyond sales, offering comprehensive financing options through partnerships with EagleMark Bank, Harley Davidson® Financial Services (HDFS), and Road Runner Bank. The dealership’s commitment to accessibility is further highlighted by its test ride service, encouraging prospective buyers to experience the thrill of a Harley firsthand.

Beyond the Sale: Commitment to Excellence

Post-sale, the dealership distinguishes itself with unmatched maintenance and repair services, boasting a team of factory-trained technicians. Harley Davidson® San Francisco offers same-day service, online scheduling, and complimentary pick-up and delivery within 35 miles, ensuring that each motorcycle remains in peak condition.

For those looking to upgrade, the dealership’s trade-in program facilitates the seamless transition to newer models, underpinning the dealership’s role as a full-service motorcycle haven.

Fostering Community Through Local Events

Harley Davidson® San Francisco’s community engagement shines through its support of various groups and events, from the Golden Gate H.O.G. chapter to Dykes on Bikes and numerous charitable motorcycle events. This commitment to community engagement underscores the dealership’s role as a business and a pillar of the Bernal Mission neighborhood.

Education and Safety: Extending the Harley Experience

While San Francisco Harley Davidson® focuses on the sales and service of motorcycles, it also promotes rider education and safety through its sister store, San Jose Harley Davidson. Offering the H-D Riders Academy, the dealership ensures new, experienced riders can access top-tier riding instruction.

A Vision for the Future: Harley Davidson San Francisco with Scott Rawson

Our conversation with Scott Rawson offers an enlightening peek into the world of motorcycles, underscored by a deep-seated commitment to community and innovation. Scott’s enthusiasm for motorcycles and dedication to exceptional customer service have significantly contributed to the dealership’s esteemed status in the Bernal Mission and beyond.

Looking ahead, Scott Rawson’s forward-thinking vision for Harley Davidson® San Francisco promises to cement the dealership’s reputation further as a nucleus of excitement and inspiration for motorcycle enthusiasts. The dealership is poised for even greater triumphs with plans to expand offerings, embrace new technologies, and deepen community ties.

We extend our profound appreciation to Scott Rawson for his insights and foresight, shedding light on the impactful world of Harley Davidson® and its enriching influence on the motorcycling community. As Harley Davidson® continues to ride at the forefront of the industry, we eagerly anticipate the unfolding of new chapters for the dealership, assured that the iconic rumble of Harley engines will resonate through San Francisco’s streets for many years.

Not Your Daddy’s Harley Davidson®

Based on an Interview with Scott Rawson of Harley Davidson® on Bernal Connect

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